Use Case: MeisterTask for the Newsroom Concept
I wanted to share a use case that I helped implement in MeisterTask with one of my customers and which I think could help or at least inspire some of you - it is a board for corporate communication following the newsroom communication concept. This is focused on streamlining all internal and external communication surrounding certain themes and from there making tasks for each piece of content that you want to produce for this theme. Several themes can run at a same time, and you can use this to plan your next quarters or even the entire year!
Who am I?
Before getting started, I wanted to tell you a little bit about me. My name is Line, and I'm a customer success manager here at Meister. I've been with Meister for almost 3 years now and have been a team lead for the past 1,5 years. It is my job to ensure that my customers are successful with our products - that they know how to use them, that they enjoy using them and that they continue to become more efficient with them. That also means that I am an expert at thinking creatively and problem-solving.
The Newsroom Concept/Approach
One of my customers approached me recently, saying that they wanted to implement the Newsroom concept, but they wanted some support on how they could implement this in their organization with the help of MeisterTask.
The Newsroom concept or approach is to align all internal and external communication. This is particularly beneficial because instead of working in silos and always thinking of a single platform, you can align all departments and communications around a certain topic. How it usually works is:
- Company wide topics/themes are identified
- Themes then get broken down into content for certain teams or departments
- An expert manages the theme and ensures that all related content follow the theme.
- Topics / themes can also arise throughout the year or as necessary.
There are a lot of content out there about the Newsroom concept / approach, so if you are curious about more, feel free to research it. For now, the above points was enough for me to start imaging it all in MeisterTask
Firstly, I have set up 2 columns just for topics / themes. The first column is for ideas. These can be tasks for the entire year that came up in your original brainstorm, or it can be new themes that pop-up through the year. If you have an idea for your company's internal communication, that's where you put it. The second column is for ongoing topics, either active ones right now, or planned ones. Depending on how many themes you have ongoing at a time, it might vary what you prefer.
The other columns are focused on the different content channels. This could be publications, events, speeches, PR, social media, campaigns, etc. You can model this after the channels that you have available and always add more if you add additional channels throughout the year.
Then I made a lot of tags, which will help me filter for certain time periods to be aware of planning. For example, I created a tag for each quarter, named Q1-Q4. I also created one for each month, which is mainly targeted for the channel in my example. I also created a tag for each of the columns, which is also a channel. Furthermore, I did this so that I can see what channels are needed for each topic / theme. Keeping an overview is key, especially when you plan for an entire year!
I also activated task relationships in my project, as I would like to link the theme / topic with each of the tasks for the respective channels that is supporting the theme. This way, I can quickly jump between theme and tasks and not search around my project.
Lastly, I also activated the timeline. I can use this to especially plan the resources that we have for each team, so that, for example, we won't overload the social media team in one month or have too many social media campaigns running at the same time.
How does it look?
Here is the full video, but I broke it down in gifs below too:
Lastly, I exported the project as a JSON, so if you want to try this one out on your own, you can import it into MeisterTask and give it a go!
If you have any questions, you are always welcome to reach out!
P.S. Ich spreche auch Deutsch! :)
Customer Success Manager, Meister